Multi-channel precision marketing is an integrated solution to handle on-going dialogs with customers, over time, across channels as customers’ behaviors change. By presenting targeted offers and customized promotions at the individual shopper level, WebSphere Commerce Version 7.0 enables companies to design and fine tune on-line shopping flows, content and e-marketing messages that resonate with the target audience, and help to make the brand stand out over the competition.
Key Features.
- Dialog activity builder for defining and managing triggers and actions.
- Dynamically assign and reassign shoppers to and from segments.
- Deliver marketing messages via SMS.
- Support for advanced promotions including promotions based on product attributes, and caps on discount amount.
- Provide choice of awards.
- Best deal support.
- Build precision marketing customer “dialogs” quickly with best-in-class business user tooling.
Key Benefits.
- Help increase customer satisfaction and loyalty.
- Improve customer experience with personalization.
